Our Approach
An Unreasonable Advantage
Unreasonable Capital sits within the Unreasonable Group family, which supports entrepreneurs developing scalable solutions to global challenges through business mentorship programs that include Unreasonable Impact, Unreasonable Goals, and Project Literacy Lab. The Fund’s investments benefit from the access, partners, and knowledge within this network of over 200 partners (e.g. UNICEF, The World Bank, Google, and Nike), 250 mentors (e.g. founder of WordPress, CMO of Unilever, Director of Stanford’s d.school), and 50 partner investment funds (e.g. Acumen, Draper Fisher Jurvetson, 500 Startups). We see this combination as an Unreasonable Advantage that will help our entrepreneurs scale their businesses.
Profit Merged With Impact
Rather than tracking dozens of impact metrics for our own reports, we support great companies whose impact is baked into their profit model. Therefore, revenue growth is directly linked to impact. To illustrate the equal focus on profit and impact, 50% of the investment team’s financial incentives are tied to the impact performance our investments. This incentive ensures we invest exclusively into companies at the nexus of both financial return and measurable impact.
Long Term Support + Insights
Unreasonable Capital’s ability to support investments and generate insights is unmatched because we (i) spend less time on deal flow generation and more on investment support, and (ii) are a global investment fund, sharing best practices across geographies and industries. After we invest, we partner with entrepreneurs through weekly calls, developing entrepreneurs’ business strategy and financial models, helping manage boards of directors, connecting entrepreneurs across Unreasonable’s network.